What is ZNS?
ZNS, short for Zalo Notification Service, is a service that sends customer service notifications to telephone numbers using Zalo. Through the ZNS feature, Zalo OA accounts can send notifications, transaction confirmations and other customer service information to all customers who use Zalo.
Characteristics of ZNS
- Only used to send notifications – Not used for advertising or marketing.
- Send messages even when customers are not interested in OA.
- It costs less than SMS and can attach images, buttons and links.
- Can only send to customers who have a Zalo phone number and account.
Notification type
ZNS has many types of notifications, some basic types include:
- ZNS table: Used to update order information, purchase history, transaction notifications, invoices, etc.
- ZNS text format: The contents display detailed transaction information with customers, and clearly identify the type of card based on the purpose of sending it.
- Authentication form: ZNS authentication is a one-time authentication code sent to Zalo users via the Zalo Notification Service (ZNS). Its purpose is to send authentication codes to customers to create new accounts, confirm password changes, authenticate accounts, authenticate transactions, etc.
- ZNS service rating: The ZNS service evaluation form is sent to end customers who have experienced the business’s products/services to evaluate customer satisfaction.
ZNS’s incredible advantage over Zalo and SMS
ZNS (Zalo Notification Service) is Zalo’s notification messaging service for businesses. Compared with traditional SMS and regular Zalo messages, ZNS has the following advantages:
Through this we can see:
- Compared to SMS: ZNS is cheaper, has more interactive features, and is more secure.
- Compared to Zalo private messages: ZNS is more professional, can send automatically and measure effectively.
ZNS is the optimal choice for businesses that want to send automated notifications such as orders, OTP codes, calendar reminders… without spending too much money like SMS.
What are the requirements for companies to use ZNS?
1. Have a Zalo Official Account (OA).
- Businesses must have a Zalo OA type of Service or Store.
- OA needs to be authenticated or upgraded to Enterprise OA to improve reliability.
2. Register and be approved to use ZNS services
- Businesses need to contact their supplier partners ZNS or Zalo Business to register.
- Zalo will moderate whether a business is worth using it or not.
3. Only send transactional messages, no ads
- ZNS is only used to send customer service messages (e.g. order confirmation, OTP, transaction notification).
- May not be used for advertising, spam, or marketing.
4. Customer telephone number is required
- Businesses must have valid customer telephone number data. (Phone number using Zalo)
- Only send messages to customers with previous transactions or relationships.
5. Integrate API or use ZNS partner platform
- Can be directly integrated with Zalo API or through ZNS service provider such as Zalo Cloud, Subiz, FPT AI…
- Need a technical team to implement if using API.
With many incredible benefits, ZNS messaging is an optimal tool to help businesses reach a large number of customers effectively. For more detailed advice on ZNS messaging, please call: +84 247 302 1368
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.