2025 Nataru Tourist Numbers Increase, More Spontaneous and Dare to Pay More

Jakarta, 16 December 2025 – The 2025 Christmas and New Year (Nataru) holidays are always popular moments for people to travel. This is reflected in how Korlantas Polri estimates that almost three million vehicles will travel out of Jakarta this year, an increase of 0.9 percent from last year’s Nataru. Apart from the increase in volume, small bay, housing provider living together modern, also sees a shift in the behavior of Nataru tourists this year. According to Cove’s internal projections and data, tourists tend to be more spontaneous in planning their trips, prioritize comfort over price, and there is a shift in the demographics of foreign tourists to the Bali destination.

“The Nataru period has always been a big contributor for tourism and hospitality industry players, including Cove. Thanks to the enthusiasm of tourists during the Nataru holiday, December is projected to generate greater booking value for Cove compared to other months this year. This emphasizes its relevance living together as holiday accommodation, especially with its flexibility which can adapt to tourists’ travel styles which are now increasingly dynamic,” explained Dian Paskalis, Director of Country Growth and Vice President of Online Marketing, Cove.

Nataru tourists are now more flexible in planning their trips

Instead of preparing travel plans Nataru holidays have been around for a long time, now tourists tend to prefer a “spontaneous” style of holiday. Cove projects that 80 percent Daily room bookings for the Christmas period will occur in December, an increase of 10 percent from the previous year. This trend reflects travelers’ increasing need for flexibility in holiday planning, giving them more time to consider various destination options, adjust remaining annual leave and wait for special travel offers that only appear at the end of the year.

The experience of staying shifts the consideration to the price of accommodation

For many tourists, this Christmas holiday is no longer about looking for the most affordable accommodation prices, but rather the option that provides them with the best comfort and staying experience. A spike in accommodation rates during the Christmas period, especially on New Year’s Eve, has become a common occurrence. Even in popular destinations, tariff increases can be higher compared to the Eid period.

However, this price increase has not actually reduced tourists’ holiday interest. Based on Cove’s internal data, the order value in December 2025 will increase by 60 percent compared to the same month last year. Location is one of the main considerations in holiday plans, as can be seen from how tourists tend to choose Cove accommodation locations that are close to the center of Nataru celebrations such as Sudirman (Jakarta), Canggu (Bali), and area Bandung overall.

Indonesia is becoming an increasingly attractive destination for Asia Pacific tourists

Although Cove users in Indonesia are still dominated by domestic tourists, the market share of foreign tourists during Christmas shows an increase, especially for properties in Bali. This underlines that Indonesia is one of the international destinations of choice for enjoying Christmas and welcoming 2026.

During Christmas this year, Cove also saw a shift in the country of origin of foreign tourists. Now, there is a quite high increase in the number of tourists coming from Asia Pacific countries, such as Vietnam, Philippines and South Korea. This increase is greater than the increase in tourists from countries that dominate Cove’s foreign market in Indonesia, such as Australia.

“Okay when holiday at the hotel in the city or on holiday to a new destination, the staying experience is an important factor in travel comfort. Living together The daily offerings offered by Cove can be a suitable hotel alternative for urban communities, providing a more flexible holiday, stylish, and still feels as comfortable as home.” closed Diane.

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About Cove

Cove is a residential provider living together modern community-based in Asia Pacific. Designed for a flexible lifestyle, the Cove portfolio includes ready-to-move-in properties with complete facilities and strategic locations that can be rented on a monthly or daily basis. As a major co-living player in Indonesia, Cove is now present in more than 200 locations and is the choice for more than 30,000 residents and tourists every month.

Founded in 2018 in Singapore, Cove began operating in Indonesia in 2020 and now has a property network covering the Jabodetabek, Bandung, Bali and Surabaya areas. Apart from Singapore and Indonesia, Cove has expanded its operations to Japan and South Korea as a form of expansion in Asia Pacific.

Get the latest information from Cove via Cove.id/pressInstagram @cove_idand TikTok @cove_id. The Cove application can be downloaded at App Store And Google Play.